About Us

Since 1960, Roberts Traffic Marking has built a reputation for precision, quality, and reliability in pavement marking. Founded as a family-run operation, the company has evolved over decades from a small striping service into one of South Florida’s most trusted subcontractors for airport runways, roadways, parking garages, and more.

In 1984, Linda Levine officially incorporated the business, bringing structure and vision that would define its future. With Don Levine in the field and Linda managing estimating, contracts, and operations, the company grew steadily while staying true to its roots in family values and hands-on leadership. As a woman-owned, minority-certified business, Roberts Traffic Marking has played a vital role in high-profile infrastructure projects throughout the region, including major work at Miami and Fort Lauderdale airports, commercial developments, and state and county roadways.

Now in its third generation, the company continues to blend deep expertise with a personal touch. Lisa Birchfield, daughter of Linda, and her husband Ari, a field superintendent and expert striper, represent the ongoing family commitment to integrity and excellence. That commitment extends beyond job sites—under Linda’s leadership, Roberts Traffic Marking spearheaded a groundbreaking partnership with local vocational schools, introducing pavement marking as a career path and offering paid internships to build a stronger, more skilled workforce.

With over 60 years of experience, Roberts Traffic Marking remains dedicated to doing the job right—on time, on budget, and to the highest standards. Our legacy is built not only on lines painted, but on the people, partnerships, and principles that guide every project we take on.